You deserve better: As a conversion copywriter, I help clients communicate their unique value and increase conversion rates by leveraging research, emotional triggers and 20+ years of advertising experience.
You deserve better: As a conversion copywriter, I help clients communicate their unique value and increase conversion rates by leveraging research, emotional triggers and 20+ years of advertising experience.
Want to stand out from stock images?
I create concepts that disrupt people or meet them where they are. That way, we make a human connection, build trust, and increase your brand’s share of their mindset.
Need to balance creative & compliance?
Whether its persuasive marketing copy or clear, concise UX writing, my word choices are designed to move people forward, so I walk the fine line that increases YOUR revenue.
Ever get emotional about money?
My content-led design approach isn’t just about following “best practices,” it’s about leading people through an emotional journey to convert leads into paying clients.
Sure, they may work okay for holiday baking but NOT for your copy & design.
And certainly NOT for your clients.
High Net Worth individuals are NOT motivated by:
If you look AND sound like every other brand in your category, you’re NOT doing anything to help differentiate yourself from the competition.
In fact, you risk commoditizing YOURSELF!
But that’s understandable… marketing yourself may not be your area of expertise. Plus, it's really hard to work on your own brand!
Together, we can increase your perceived value with a unique brand solution that’s worth engaging.
Trusted brands that have trusted my personal brand:
If the words “uncertain times” feel overused (or perhaps even a little stale), think about your customers...
With the financial crisis brought on by Covid-19 and other world events, people have new and evolving mindsets with different worries, priorities and concerns.
You for example, may be even more concerned about your click rates, conversions or KPIs.
In other words… all the data that make up those tasty little donut graphs.
To those ends, your band’s messaging has never been more important than it is today. Your customers need more reassurance to move past feelings of uncertainty.
As a conversion copywriter, I help your brand seem:
That way, they [click] and engage with you!
Donna Ilagan | Senior Marketing Manager | Manulife
In the world of financial marketing, “holistic” solutions are now just the baseline of what is already expected of you.
That means industry jargon such as 'comprehensive planning' and 'tailored advice' are now just tablestakes.
So why invest money on just any copywriter to make you sound like a commodity?
Together, we can develop a more impactful brand that will:
This way, you get you more clicks for your marketing budget and a better ROI.
You are not a commodity and I’m not your everyday copywriter.
Keeping in mind the brand strategy and your conversion goals, I can help elevate you from a commodity brand that trades on price to an effective brand worth engaging.
To me, this means applying the real emotional drivers of your ideal customer to BOTH your copy & design.
Portfolio upon request
Portfolio upon request
Portfolio upon request
Tannis Gaffney | Vice President | Travel Alberta
If you want your business to go from surviving to thriving, then you don’t want to just hire any copywriter to “massage” or “tweak” the marketing-speak.
The best way to improve your KPIs is to work with a copywriter who does their own Voice-of-Customer (VOC) research to inform the writing and design.
When your copy is emotionally aligned with the words your customers actually use, you can:
That’s how you start getting a compound effect…10x
At least that’s how I want to grow my business.
And more importantly, YOURS.
Scott Shymko | Associate Creative Director | Cleansheet Communications
As a conversion copywriter who specializes in financial, I’m more than just a clever wordsmith.
Instead of filling in words to fit the design, I can work with your team to develop a clear value proposition that helps shape the design.
What that looks like just depends on your investment style:
Optimizing both the copy & visuals so your message is emotionally aligned with people's real desires.
Instead of making your customer's eyes glaze over, put something in their inbox they'll want to read.
Simple and straight forward so people know what they're getting and that they can trust it.
While there are lots of writers who are “good with words,” most can't speak about financial products & services, let alone work with your Compliance department.
So while it is possible to get a lower quote, it’s important to keep your end-state in mind: Attracting high net worth clients.
That’s precisely where my RSP optimization process can provide you with real business growth.
In order for my conversion writing business to be a continued success, I’ll be highly invested in yours.
Much like investing in a fund, your marketing success depends on a number of variable factors that need to be considered as a whole.
But if you’re just looking for someone to replace the Lorem ipsum in your design, there are plenty of decent writers who can do just that.
I’m looking for opportunities where I can increase brand value, so that clients have better donut graphs.
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