ABOUT

"Holistic" solutions

Copy & Donuts isn't just about providing copy.

The real focus is on donut graphs – the visual representations of your data – so that we improve your KPIs.

In order to achieve the results that financial clients are looking for, I start with the research, which then translates into an emotional strategy. A huge part of that of course is design.

Moreover, if 93% of communication is non-verbal, it is imperative that your
copy & design work hand-in-hand. This way, they are emotionally aligned to trigger people into taking action.

Do you need a "wordsmith"?
Or a better ROI?

Here's what my gut tells me... you want a creative writer who's invested in your financial outcome.

If the graphs that measure your click through rates look like the highly questionable donuts found in the office kitchen, let me give you a taste of better quality conversion writing. Not just stealing the words out of customers' mouths but actually creating value for my clients.

After working for advertising agencies in Vancouver, Calgary and Toronto, plus writing for in-house financial departments for years, I have a diversified and well-balanced writing portfolio, including:

  • Fintechs
  • Wealth Management
  • Online banking
  • Insurance
  • ...and so much more!

What helps separate me from other freelance copywriters is, I know how to combine copy & design so they work together...

Craig Reynolds of Copy and Donuts Financial Writer

Do you need a "wordsmith"?
Or a better ROI?

Here's what my gut tells me... you want a creative writer who's invested in your financial outcome.

If the graphs that measure your click through rates look like the highly questionable donuts found in the office kitchen, let me give you a taste of better quality conversion writing. Not just stealing the words out of customers' mouths but actually creating value for my clients.

After working for advertising agencies in Vancouver, Calgary and Toronto, plus writing for in-house financial departments for years, I have a diversified and well-balanced writing portfolio, including:

  • Fintechs
  • Wealth Management
  • Online banking
  • Insurance
  • ...and so much more!

What helps separate me from other freelance copywriters is, I know how to combine copy & design so they work together...

I have a very particular
graphic designer

Paige Smith is an expert at elevating a client's message through digital design, with a focus on:

  • Coaches
  • Personal brands
  • Plus, some really big brands like Google!

If there's a way to improve your communication (and my copy), Paige will show us how. Her 20+ years of graphic design and branding experience comes from working at an award-winning agency in 3 different cities (Toronto, Calgary and Stockholm), as well as serving her own coaching clients at particularpaigedesigns.com

A designer through and through, Paige also hand-crafted a vintage/repurposed product which was sold in Anthropologie stores across Canada and the US. So she knows what it takes to deliver true one-of-a-kind pieces, on time and on budget.

Awards 

ADCC
AdRodeo
Applied Arts
Communication Arts
Crystals (radio)
$10K Manulife Hackathon - 1st
$20K G-adventures contest - 1st

"Craig is a strong writer that 'gets it'. He moves from creative brief to sharp creative in a single step vs. the usual back-and-forth discussions around a brief. His work for ATB Financial was resonant with the target audience and he gets the key messages out with emotion.”

Nolan Berg | President | arC Agency

Why invest your time with me?

You can spend money on a working relationship that is just transactional

  • I just need someone to make the copy more “consumer-facing”
  • I just need a writer to “tweak the copy” for my designer
  • I just need to get it done

Or, you can invest in a working relationship that is more transformational…

  • I want to speak to people’s emotions
  • I want to change the way customers think, feel and act
  • I want to use proven conversion writing techniques to increase my bottom line
  • I want more HNW clients!

"We've worked with a lot of copywriters over the years, but very few are as impressive as Craig. He is a true practitioner of his craft and his passionate, pay it forward approach is refreshing and humbling. He's a fantastic writer, but he's an even better person!"

Brendan Walsh | Principal | Mole Street

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