SERVICES

An alternative strategy for mutual growth 

If you're hiring a freelance copywriter for a fintech, financial institution or your private wealth business, it's only natural to want to know what your return is going to look like.

While no copywriter can guarantee the final numbers, when it comes to conversion writing, I want to know your analytics upfront so we can measure your growth.

In other words, I only succeed if you succeed.

So ask yourself...

How many new HNW clients would it take to pay for your investment? (1 or 2?)

Regardless of what service you need, I start with the research to identify what your audience really wants to hear from you.

That way, we can map out what messages will give you the best ROI, so you don't have to DIY.

(Re)brand messaging

It's not just some fancy icing on top. The message has to satisfy their underlying emotional needs.

Since every decision people make is based on emotion (and there’s nothing more emotional than money), I help you define an emotional strategy to optimize both the written and visual approach.

With my conceptual agency background, I'm able to develop simple and compelling solutions, regardless of the medium.

Investment: starting at $10,000 (including research)

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Nurturing sequences

Don't make their eyes glaze over. Sugarcoat it. Then add bacon.

You don't want the usual sales page gimmicks when you're trying to establish trust with your marketing funnel.

Keep in mind, your first email will largely determine whether someone ever opens up another one from you. That's why I start building a relationship with customers by offering value – starting with your lead magnet.

As a results focused writer, I then leverage proven persuasion techniques to move them towards conversion.

Landing pages (short & sweet): Investment starting at $3,000 (including research)

Sales pages (long copy): Investment starting at $5,000 (including research)

Lead magnet & email sequences: Investment starting at $5,000 (including research)

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UX writing

Simple and straightforward so they can trust it.

Just as people must adapt to a new normal, your business must adapt as well. Suddenly, you may have new and older users that require better direction, helpful guidance and reassurance.

When optimizing your funnel, I meet customers where they are in their stage of awareness. Then, I proceed to remove barriers and overcome objections to keep them from abandoning. 

Investment: starting at $4,000 (including research)

"We wanted to stand out from the crowd!

Our company was looking to move away from boring fact-based copy to more witty but still professional.

Craig impressed us by his level of detailed market & customer analysis to create messaging that aligns with our business... including a USP that would resonate with our venture fundraising & investor audiences.

He even helped guide our site map and revise our pricing strategy. Thank you for all your patience and creativity!

Katerina Klezlova | Venture builder & entrepreneur | DealStation

Bottom line: Depending on the user or audience, I create concepts that disrupt, copy that resonates and content that converts.